Emerge Inc. Blog

How does your company’s Web presence reflect upon its trustworthiness and professionalism?

Transparency is a philosophy that many businesses have adopted in order to better serve their customers, but it is quickly becoming mandatory thanks to the Internet. While it was once difficult to research customer feedback about specific companies, the Web has allowed consumers to quickly amass a large quantity of information about your business.

Unfortunately, some companies see Internet transparency as a threat to their customer base, since anyone can post criticism about a product in countless places on the Web.

Here at Emerge, however, we believe that the Internet gives your company the opportunity to better satisfy customers through feedback, interaction and tracking.

If used correctly, the Internet can allow you to connect with the pulse of your customer base like never before. Rather than looking at negative feedback as a hindrance, you should consider it an opportunity to identify areas where you can improve your products and customer service. By doing so, your clients will appreciate your honest efforts to better serve them.

The concept of a static, unchanging company website is quickly being replaced by that of an online gathering place that lets a business interact and share ideas with customers. Thanks to advances in social media and community-oriented plugins, it’s now easier than ever to transform your site into an exciting, customer-friendly online experience.

By embracing the transparency that the Web lends to your company and products, you’ll be able to increase revenue, expand your customer base and create “buzz” about your business.

And that’s exactly what Emerge wants to help you do.

JDRF hosted their annual Walk to Cure Diabetes on Sunday, October 4 at The Ohio State University campus in Columbus, Ohio.  This year’s walk had over 6,000 walkers and hundreds of volunteers participate.  For the third straight year, Emerge has worked with the Mid-Ohio JDRF to develop the walks website to promote their event and to provide event details.  For more information and photos from this year’s event, visit the Walk to Cure Diabetes website.

Tom Wanek, a good friend of mine and one of the presenters at the Credibility Conversation, has an excellent blog post on his daughter’s first day of pre-school. This real life experience shows how a small (and inexpensive) gesture can demonstrate to a customer (in this case parents) that your business cares about their needs and is worthy of their trust.

If your looking to better connect with customers, find time to read Tom’s insightful post.

Disclaimer: I am biased, the preschooler in the story is my goddaughter and I can’t believe she is old enough to be in preschool!