Internet ad sales up to $5.9 billion in Q3
December 2nd, 2008According to a recent report from the Interactive Advertising Bureau and PriceWaterhouseCoopers LLP., internet ad sales reached almost $5.9 billion for the third quarter of 2008 – an 11 percent jump over the same period last year.
In addition to developing websites and building Internet based software, Emerge has been working with online advertising for many years and from all three angles:
Customer – While word of mouth from satisfied clients is still our number 1 form of marketing, we have done some online marketing to promote our services and keep our name in front of prospective clients.
Advisor – We have worked with a number of clients to strategize and use online marketing to promote their business. This includes online advertising, search engine optimization and social media.
Publisher – One of Emerge’s projects is LorainCounty.com a community website in Lorain County, Ohio that is primarily supported by online advertising.
One trend we have noticed over the past couple of years is the shifting of a percentage of marketing budgets from traditional marketing (newspaper, yellow pages, radio, etc.) to online marketing (websites, online advertising, etc.). When you consider that people are spending more time online, it makes sense to shift marketing in the same direction.
