Emerge Inc. Blog

Since 1956, Mel-Ba Manufacturing has been making dependable precision-machined and turned-component products for a number of commercial and military clients across the United States.

Looking to increase awareness of its line of Plug Nuts fasteners and drive more traffic to its website, Mel-Ba Manufacturing turned to Emerge for help. Emerge worked with the longtime manufacturer on a Search Engine Optimization (SEO) campaign, and now Mel-Ba Manufacturing is making its way up the results lists of search engines all over the Internet.

SE0 is the process of making a website attractive to search engines. SEO not only increases the volume, but also improves the quality of traffic to a website, thereby maximizing the site’s chances of being seen—and ultimately visited. Now, whenever keywords such as “self-clinching fasteners” or “threaded inserts” are typed into a search engine like Google or Yahoo, the Mel-Ba Manufacturing website will appear closer to the top of the search results list. As a result, the manufacturer will have a greater chance of being top of mind with potential customers every time these searches are conducted.

In addition, a “link-building” campaign—the result of an extensive website assessment—further enhanced the local manufacturer’s site. Recently launched, the campaign will increase the number of links to the site and consequently visitors seeking Mel-Ba’s products and services.

Contact Emerge today at (440) 284-4949 to find out how to maximize your business or organization’s web presence and optimize its marketability.