Google: Speed Matters to Search Results
April 14th, 2010
Last Friday, Google announced that site speed now impacts search ranking within Google. In the case of two sites, all else equal, the faster site will be ranked higher in Google. Site speed reflects how quickly a website responds to web requests/
Not Much Weight – Yet
According to Google, “While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation…”
But, Google has long been a champion of Internet speed. I’m sure this weight will increase over time to encourage site developers to continuously improve the speed of their sites. Remember, the more pages we view, the more ads we see. And, since Google dominates online advertising, faster Internet is in their best interest.
Speed Analysis
Emerge is creating a speed analysis option for clients. We will use multiple tools to test the speed of your site and create a prioritized list of upgrades that will increase the site’s speed. If you are interested, please email me at Ed@EmergeInc.com.
