Emerge Inc. Blog

Facebook Fan Pages are an interesting and unique way for businesses to reach their customers. It provides a “website-within-a-website” feel and allows for a specific type of interactivity between the organization and the user.

One question I hear is “How can I make my fan page better?” My initial answer is always that personalization can go a very long way.  Making the page your own and tying it to the identity of your company is key.

But there are apps that are built into the system that can also help to make your page better. Here are a few of my favorites below:

1. Static FBML – The FBML stands for FaceBook Markup Language. It is designed to add functionality to your page for added customization.
2. Promotions – This app will allow you to create contests and giveaways for your users, a great way to help people engage in your brand.
3. Social RSS – This allows you to automatically pull in any ATOM or RSS feeds, directly to your Facebook Fan page.
4. Poll – This one is just what it sounds like, gives you the chance to have a poll on your page. Great way to keep users coming back to your page, find out information directly from your consumers and to create an engaging place for your users to go.
5. Youtube for Pages – If you are creating videos for your business (and if you aren’t you should think about it), you can use this app to connect to your Youtube channel (or someone else’s) and pull the videos right to your Fan Page.

Try these options out to see if they help your Facebook Fan page and create a new experience for your customers.

This entry was posted on Wednesday, August 4th, 2010 at 11:38 am . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.