Emerge Inc. Blog

During a recently presented to a group of marketing directors from Lorain County non-profit organizations, I included a slide titled ‘Ed’s Bias’. The topic was Internet marketing and I thought that in this era of transparency it was important that I start out by being clear my predisposed position.

As it relates to marketing on the Internet, here are some of my biases:

• Strategic use of the Internet is vital to the success of every organization.
• Internet Marketing is about Experimenting; there is no one size fits all option.
• The Internet is not/should not be a free medium. It provides great value and should therefore be an investment.
• Local Matters. The Internet is not just about marketing to the world, but also to your neighbors.

The full presentation included 10 marketing related topics, from search engines, to social networks. In future posts, I will share more of my thoughts and Emerge’s work in Internet marketing.