New Email Platform Enables Emerge Clients to Create, Send and Track E-newsletters
March 4th, 2008
In February, Emerge launched a new email newsletter platform that provides clients full control to create unique e-newsletters, build email contact lists of clients and prospective clients and access statistics on the success of each campaign.
The process begins with Emerge developing a graphical template for each email. This provides recipient’s visual cues that reinforcing the client’s brand.
Next we update the website to enable interested customers and prospective customers to sign-up to receive the company’s e-news. Clients can also add email addresses from other sources such as customer files or off-line sign-ups.
Each time the client wishes to send an email newsletter, they log on to the password protected administration section and add the content and photos they wish to share. Clients can select to send the email to everyone on the list or pick specific recipients based on groups, for example clients, online sign-ups, etc.
Simple, eloquent reports enable client to view information on the success of each newsletter. Information available includes how many people opened the email, clicked on a link and how many unsubscribed. You can even drill down to minute-by-minute statistics to see when people read the e-newsletter.
If you would like a demonstration on Emerge’s new email newsletter platform, please email (Emerge@EmergeInc.com), call (440-284-4949) or complete our online contact form.
