Emerge Inc. Blog

I enjoy fresh oranges, always have. But I don’t eat them as often as I should. Fresh oranges just aren’t that easy. They have to be peeled, you have to watch for squirting juices and unlike an apple, oranges take 2 hands (or you have a sticky keyboard or steering wheel when your done). Personally, I would eat a lot more oranges if they were easier.

The same axiom applies to websites. The easier a website is to use, the more people will use them (all else equal, of course).

This is something we have believed in at Emerge for a long time. But, we have been putting an even larger emphasis on this lately. As Emerge has grown, we have taken on larger projects, which often come with large lists of desired features.

One of my favorite aspects of my work is taking a complex list of features and distilling it into a website or web-based application that is simple, intuitive and easy to use.

By the way, a google search for ‘How to eat an orange’ provides 571,000 results including detailed instructions from wikiHow, eHow and 1,310 YouTube videos.