Blog

How to create a successful app for your business

You see apps all the time, as practically every national chain has created one. But did you ever consider creating a custom app for your small business? It doesn’t matter where you are located -- Avon, Avon Lake, Elyria, Lorain, Grafton -- you can have an app for your business that can help connect you…
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How to choose colors for your website design

  When it comes to web design, the colors you choose for your site are the first things visitors will see and contribute to their first impression of your business. That’s why it’s important that you spend some time thinking about which colors represent your business the best. Some businesses end up choosing colors that…
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Should your business be on Twitter?

You hear a lot about Twitter these days, mainly because of its popularity with celebrities and the occasional person that tweets something really stupid that draws a firestorm of criticism. The social media sharing service has hundreds of millions of users who send more than 500 million tweets each day, but should your business be…
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5 mistakes to avoid when creating a digital marketing strategy

Creating a digital marketing strategy for your Lorain County business is an important step toward online success. Rarely does anything in business succeed without a plan, and Internet initiatives are no exception. Be sure to avoid these 5 mistakes when crafting your plan. Mistake #1: Creating content that doesn’t educate Yes, you are trying to…
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How to use content marketing to drive growth in your small business

  Content is a powerful tool for the growth of your small business, but like any tool, it needs to be used properly to obtain the best result. First, let’s start with the basic question many people ask. What is content marketing? Content marketing is providing relevant content to your audience. This doesn’t mean you…
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Online advertising on a budget

Do you want to start advertising online to boost your small business, but aren’t sure where to start? There are a number of low-cost or free options to get you started. Facebook ads and boosted posts. Facebook has extensive amounts of information on its users and leverages that to help advertisers reach a targeted demographic.…
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Which digital devices are your customers using?

  A recent study from Pew Research Center showed that 36 percent of Americans own a smartphone, computer and tablet. Affluent college graduates between the ages of 30 and 49 were the most likely to own all three, but you can expect these numbers to grow across all demographics as we become a more tech-oriented…
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How a local baker found success with Facebook

Facebook can be the best friend of a small business when it comes to affordable local marketing. Setting up a basic page is free, and when done correctly, can results in lots of publicity and viral marketing. Locally, Maggie Notley Gross, owner of Sweets by Maggie in Amherst, has boosted her business using both a…
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