Monthly Archives: February 2016

Why you need an online marketing funnel for your local business

I’m a big fan of marketing funnels, because they allow you to understand and address potential customers no matter where they are in the buying-decision process. (For a good overview of what a marketing funnel is, check out this article at Webrunnermedia.) [caption id="attachment_2747" align="alignright" width="298"] Do you have an online marketing funnel?[/caption] To me,…
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5 tips for a more effective homepage for your small business

When someone visits your homepage for the first time, they are making an instant judgment about your business. Your homepage will form a first impression that can either drive traffic to your business or send them to a competitor. [caption id="attachment_2739" align="alignright" width="492"] Effective design equals better customer response.[/caption] Think of your homepage as the…
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Why your small business should care about responsive design

  If you read anything about web trends, you are likely to come across the term “responsive design.” What does this mean for greater Lorain County businesses? [caption id="attachment_2742" align="alignright" width="422"] Can your website handle mobile customers?[/caption] It means your website should work well with mobile devices like smartphones and tablets. Why? Because more people…
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How to reach 50,000 customers in Lorain County

  If your business is looking to increase its exposure in Lorain County, the best way to do it is by advertising on [caption id="attachment_2767" align="alignright" width="604"] Reach more people in Lorain County[/caption] The Internet provides new opportunities to share more and sell more. works with local businesses and organizations to take advantage…
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3 tips for digital marketing success

The digital marketing options available to small business owners today create the illusion that success is just a click away. Sign up for this tool, get this app or take a few simple steps and you’ll be on your way to unlimited success, all thanks to the magic of the Internet. [caption id="attachment_2729" align="alignright" width="453"]…
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Does your web content tell a story that attracts customers?

[caption id="attachment_2722" align="alignright" width="455"] Tell your story to make your business stand out from the crowd.[/caption] Your website is often the first point of contact for potential customers, but is it doing a good job of telling your story? I’m not asking if it does a good job of telling people what product or service…
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3 tips for picking a digital partner
for your small business

[caption id="attachment_2701" align="alignright" width="448"] Ask the right questions before choosing a digital partner[/caption] Choosing the right digital partner for your small business can be an overwhelming task. A simple search will turn up hundreds of local, regional and national firms, all vying for your business. How do you find one that can do the work…
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