Monthly Archives: March 2016

How many sales are you losing because your small business website isn’t properly designed?

Need fewer customers? Interested in attracting less foot traffic? Looking to drastically decrease your online sales? If so, keep your poorly designed website that isn’t mobile-device friendly. [caption id="attachment_2907" align="alignright" width="604"] Responsive web design is important to maximizing sales.[/caption] Various surveys show that on average, about 50 percent of mobile users either refuse to use…
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Website design trends for 2016

With the first quarter of the year gone, it’s time to take a look at website design trends that are taking shape. Some are continuations from last year’s trends, while others are relatively new. [caption id="attachment_2894" align="alignright" width="604"] Is your website ready for these design trends?[/caption] Long scrolling. The days of having to cram all…
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How long should a blog post be?

Many businesses in Lorain County understand the benefit of regular blog posts to their website, but wonder how long their posts should be. 500 words? 800 words? 1,000 words? [caption id="attachment_2891" align="alignright" width="604"] Your topic and audience will determine how long your blog post should be.[/caption] I have the definitive answer for you: Exactly as…
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How to create a successful app for your business

You see apps all the time, as practically every national chain has created one. But did you ever consider creating a custom app for your small business? [caption id="attachment_2887" align="alignright" width="604"] Lorain County businesses can build custom apps, too.[/caption] It doesn’t matter where you are located -- Avon, Avon Lake, Elyria, Lorain, Grafton -- you…
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How to choose colors for your website design

  When it comes to web design, the colors you choose for your site are the first things visitors will see and contribute to their first impression of your business. That’s why it’s important that you spend some time thinking about which colors represent your business the best. [caption id="attachment_2879" align="alignright" width="604"] Color choice is…
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Should your business be on Twitter?

You hear a lot about Twitter these days, mainly because of its popularity with celebrities and the occasional person that tweets something really stupid that draws a firestorm of criticism. The social media sharing service has hundreds of millions of users who send more than 500 million tweets each day, but should your business be…
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5 mistakes to avoid when creating a digital marketing strategy

Creating a digital marketing strategy for your Lorain County business is an important step toward online success. Rarely does anything in business succeed without a plan, and Internet initiatives are no exception. Be sure to avoid these 5 mistakes when crafting your plan. [caption id="attachment_2868" align="alignright" width="300"] Don't make these five common errors with your…
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How to use content marketing to drive growth in your small business

  Content is a powerful tool for the growth of your small business, but like any tool, it needs to be used properly to obtain the best result. First, let’s start with the basic question many people ask. [caption id="attachment_2811" align="alignright" width="604"] You need relevant content to build trust with your customers.[/caption] What is content…
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