Monthly Archives: March 2016

Online advertising on a budget

Advertising online can be affordable when done right. Do you want to start advertising online to boost your small business, but aren’t sure where to start? There are a number of low-cost or free options to get you started. Facebook ads and boosted posts. Facebook has extensive amounts of information on its users and leverages…
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Which digital devices are your customers using?

  A recent study from Pew Research Center showed that 36 percent of Americans own a smartphone, computer and tablet. Affluent college graduates between the ages of 30 and 49 were the most likely to own all three, but you can expect these numbers to grow across all demographics as we become a more tech-oriented…
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How a local baker found success with Facebook

Facebook can be the best friend of a small business when it comes to affordable local marketing. Setting up a basic page is free, and when done correctly, can results in lots of publicity and viral marketing. Locally, Maggie Notley Gross, owner of Sweets by Maggie in Amherst, has boosted her business using both a…
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Is your website mobile-device friendly?

Most of the customers looking for the products and services you provide are searching from a mobile device, such as a smartphone or tablet. If your website isn’t designed correctly, your site will not properly display on their devices, making it that much harder for them to do business with you. Don't miss out on…
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9 digital strategies to increase foot traffic to your local business

  Don’t worry, storeowners, the Internet is not going to put you out of business. In fact, 90 percent of all purchases are still made at a brick-and-mortar stores. The question becomes, how can you effectively leverage digital strategies to increase foot traffic to your local business? Here are nine ideas to get you started.…
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How successful nonprofits approach web content

Google has a grant program that gives qualified nonprofits $10,000 a month in free advertising. Nonprofits need effective content to draw more donors and volunteers. Imagine what your organization could do with that kind of exposure -- recruit more volunteers, bring awareness to your cause, increase donations -- the possibilities are endless. The program has…
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New research shows manufacturers struggle with content marketing

  A recent research report from the Content Marketing Institute reveals that only 18 percent of manufacturers say they are effective at content marketing, and only 27 percent doing content marketing actually have a content marketing plan. Manufacturers in Lorain County, Ohio, also struggle with content marketing Is it hard to imagine that organizations without…
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Emerge: How our digital strategies grow your business

If you don’t have a digital strategy for your business, you are driving with no destination in mind. While it might be fun for a while, it’s not efficient and ends up wasting time and money. Are you using social media? Which channels and why? What story does your website tell? Do you need videos,…
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