Monthly Archives: May 2016

Successful Email Marketing – The Mermaid’s Tale

Most retail businesses utilize some sort of digital marketing tool, such as social media or email marketing, but some don’t realize that it’s not just about increasing your number of Facebook likes, Twitter retweets, or newsletter subscribers - it’s about converting online users into sales. The Mermaid’s Tale, a boutique in Amherst, has mastered the…
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