3 reasons why the images on your small business website are important


A great website design for your Lorain County business starts with high-quality images. A great layout means nothing if it’s filled with fuzzy, uninspiring photos or generic graphics. To grab a user’s attention and let them know you are worth their time, you have to have high-quality artwork throughout your site. Here are three reasons why they are important.

How to use images to upgrade your website.

Choosing the right images for your website is vital to bringing in more customers.

Create a great first impression.

If someone is visiting your site for the first time, what will they think about your business? Does the artwork on your site accurately convey the quality of products or services you provide? Users will give you about three seconds to grab them. If you don’t make an impression on them by then, they are off to the next site.

Your best hope of keeping them on your site and converting them to either an online sale or enticing them to visit your location lies with high-quality images. If you have a limited budget, focus on the artwork for your homepage, especially the images that appear on the first screen before scrolling.

Engage your customers longer

People love photos, and the more engaging the photo, the longer someone will look at it. The better news is that studies show the longer a person lingers on a site, the more likely they are to engage with it through a sale or a query. If you can populate your site with excellent images, users will stay longer and are more likely to do business with you. This extra time gives you a better chance to tell them even more about the your company.

Tell your story

An image can quickly tell your story to the user. It can convey who you are as a business and what they can expect from you.

An artistic photo of well-presented food on a plate with a background of a white tablecloth and a glass of wine tells one story, while a burger on a stainless steel counter surrounded by bright colors tells another. Each one can instantly tell the user what they can expect from that restaurant. Is your business elegant? Fun? Sophisticated? Quirky? Photos can convey any of these descriptions.

When used correctly, images can create the right impression about your business, engage your customers and tell them a story about your business and why they should care. But low quality photos or poorly chosen ones can have the opposite effect, driving people away from your site, so give careful consideration to each piece of art that goes on your site.

Your site’s layout and design are important, but the images you choose to populate it with can mean the difference between a new customer and a lost opportunity.

Matt Beargie is the web developer at Emerge. If you have questions about how best to use artwork on your site, contact him at mbeargie@emergeinc.com

Emerge is an Avon Lake (Lorain County)-based provider of web, mobile and content solutions, and serves the communities of Avon, Avon Lake, Lorain, Elyria, Wellington, Grafton, Sheffield, Sheffield Lake and all of the Western Cleveland suburbs.


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