Demand Generation Marketing Specialist
Emerge Inc. is seeking an innovative Demand Generation Marketing Specialist.
In this role, you will be responsible for using digital and traditional marketing tools to create awareness and drive customer acquisition for specific company product and service offerings.
Emerge is a mission driven team that strives to enrich lives in local communities by providing amazing digital tools for local businesses, non-profits, government agencies and economic development organizations. We are looking for an amazing Demand Generation Marketing Specialist to drive customer acquisition for our services in order to expand our footprint and have an even larger positive impact.
Essential Duties and Responsibilities
- Oversee all aspects of demand generation for a specific product and service offering to achieve revenue goals that support our fast-paced growth
- Plan, execute, experiment and report on campaigns and marketing activities to acquire new clients
- Craft and deliver innovative digital marketing campaigns via relevant channels, including but not limited to web, email, paid search, SEO, organic and paid social media, traditional marketing and virtual and in-person client meetings
- Analyze data to monitor revenue performance and uncover areas for improvement
- Interpret and communicate results of campaign performance with regular presentations on findings to the team
- Present product and service offerings to potential clients and communicate product development recommendations and opportunities
- Network and build relationships in the community both in-person and using digital tools
- Believes in the value of thriving local communities
- Has a customer-oriented approach
- Takes initiative with authenticity, integrity and courage
- Makes thoughtful decisions quickly and execute them with boldness and intensity
- Is driven, energetic, enthusiastic, and excels in a collaborative, team-oriented environment
- Is self-motivated with the intellectual curiosity to constantly be learning, testing, and benchmarking in a dynamic space
- Has strong project management skills to initiate, plan, and execute projects from start to finish
- Possesses strong multitasking ability, with an aptitude for managing multiple deadlines at once
- Possess at least 2 years of B2B or B2G demand generation experience in an agency, SaaS or other entrepreneurial/startup fast paced environment
- Is comfortable networking and building relationships, both in person and using digital tools
- Keeps current with marketing trends, developments, and practices by participating in continuing education, professional organizations, and seminars; reading current literature; and maintaining professional contacts in the community
- Competitive Pay based on experience with opportunity for a quarterly bonus
- 401(k) with company match
- Dental insurance
- Health insurance
- Vision insurance
- Life insurance
- Paid time off
- Primarily in-office in Avon Lake, Ohio to collaborate with the team. Option for occasional work from home
Interested in This Position?
If you are an innovative Demand Generation Marketing Specialist that would excel in this position, please complete this form and let's talk about how we can work together.