Most retail businesses utilize some sort of digital marketing tool, such as social media or email marketing, but some don’t realize that it’s not just about increasing your number of Facebook likes, Twitter retweets, or newsletter subscribers - it’s about converting online users into sales. The Mermaid’s Tale, a boutique in Amherst, has mastered the…Read more
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Facebook has big plans for its Messenger service. So big, in fact, that it’s aiming to replace texting, mobile web and apps. Facebook has more than one billion users and its app ranks in the top three for time spent for 80 percent of its users. In other words, there are a lot of people…Read more
If you have less than 25 employees, then there’s a 40 percent chance that your site isn’t mobile optimized, at least according to report from Yodle and Research Now. Don't get left behind - make sure your site is mobile-friendly The real question, assuming you are in the 40 percent, is why haven’t you done…Read more
On June 30, 2016, Lorain County will see the retirement of an award winning local leader whose work has a had positive effect for Lorain County Community College, Lorain County, Northeast Ohio and me personally. I first met Dr. Roy Church, President of LCCC, shortly after starting my first professional job at the Lorain County…Read more
Blogging is a great way to create content that your customers are interested in reading, helping you build new relationships and strengthen old ones. The content on your blog helps your search engine optimization and lets you demonstrate your knowledge and expertise to readers. Writing a blog doesn't have to be hard While these are…Read more
Adding a video to your website is a great way to standout from the crowd. Make a video that showcases your location to drive more foot traffic, or one that introduces your staff to the public to create a personal connection. Video is a great way to create more foot traffic for your business. How-to videos…Read more
You may be familiar with the concept of content marketing, but are wondering how it will drive sales at your business. After all, it may seem like you are just creating free information and getting nothing in return, but content marketing is more about building trust that leads to a transaction instead of focusing on…Read more
A website is an electronic brochure for your business, so it must convey a lot of information in a short time to visitors. Is your website visually appealing? Just like the old print brochures piled into the racks at welcome centers and tourism offices, you are competing against many other similar companies, so you have…Read more
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