Search Engine Optimization (SEO) is part art, part science and part guesswork. There are people -- and entire organizations -- that do nothing but try to understand how Google ranks things and what you can do to rank better. How well do you rank with local searches? Part of the challenge is that SEO is…Read more
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Having a website for your small business is a necessity, but do you know what to put on it? Good content is vital to website success Good content is a must when it comes to attracting customers and ranking well with search engines, but good web content isn’t necessarily about your products and services --…Read more
Today’s consumer likes to scout potential destinations, especially if there’s travel time involved. They’ll use review sites like Yelp! to make sure the business gets approval from other visitors, and often use Google’s street view to check out the outside and also make it easier for them to find once they are there. Virtual tours…Read more
The beginning of every year invariably launches a slew of prediction-based stories as scribes from across the globe look into their crystal balls (or just perform a series of related Google searches) and attempt to tell the future. With the first quarter of 2016 already past, I thought it would be interesting to flag a…Read more
Smartphones are becoming the most important device for a small business -- not because it can help you run your business, but because it gives you direct access to customers. Create a mobile app to promote your small business Consider these facts: 70 percent of U.S. consumers own a smartphone 97 percent of those aged…Read more
Case studies can be an effective tool in your content marketing arsenal. They are a way of showing how your business helps its customers achieve their goals without sounding overly promotional, as the story is told through the eyes of the customer. A case study can illustrate the value your business offers. Typically, a case…Read more
If you’re like most small businesses in Lorain County, you probably don’t have a dedicated marketing person. In addition to running the day-to-day operations, you’re trying to create a marketing plan to drive more foot traffic from your website or generate online sales, but do you have a plan for success? Does your plan answer…Read more
A great website design for your Lorain County business starts with high-quality images. A great layout means nothing if it’s filled with fuzzy, uninspiring photos or generic graphics. To grab a user’s attention and let them know you are worth their time, you have to have high-quality artwork throughout your site. Here are three…Read more
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