Category Archives: content marketing

How to write a blog post

Blogging is a great way to create content that your customers are interested in reading, helping you build new relationships and strengthen old ones. The content on your blog helps your search engine optimization and lets you demonstrate your knowledge and expertise to readers. Writing a blog doesn't have to be hard While these are…
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How content marketing drives sales

You may be familiar with the concept of content marketing, but are wondering how it will drive sales at your business. After all, it may seem like you are just creating free information and getting nothing in return, but content marketing is more about building trust that leads to a transaction instead of focusing on…
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Does your business need case studies to tell its story?

Case studies can be an effective tool in your content marketing arsenal. They are a way of showing how your business helps its customers achieve their goals without sounding overly promotional, as the story is told through the eyes of the customer. A case study can illustrate the value your business offers. Typically, a case…
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How long should a blog post be?

Many businesses in Lorain County understand the benefit of regular blog posts to their website, but wonder how long their posts should be. 500 words? 800 words? 1,000 words? Your topic and audience will determine how long your blog post should be. I have the definitive answer for you: Exactly as long as it needs…
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How to use content marketing to drive growth in your small business

  Content is a powerful tool for the growth of your small business, but like any tool, it needs to be used properly to obtain the best result. First, let’s start with the basic question many people ask. You need relevant content to build trust with your customers. What is content marketing? Content marketing is…
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How successful nonprofits approach web content

Google has a grant program that gives qualified nonprofits $10,000 a month in free advertising. Nonprofits need effective content to draw more donors and volunteers. Imagine what your organization could do with that kind of exposure -- recruit more volunteers, bring awareness to your cause, increase donations -- the possibilities are endless. The program has…
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New research shows manufacturers struggle with content marketing

  A recent research report from the Content Marketing Institute reveals that only 18 percent of manufacturers say they are effective at content marketing, and only 27 percent doing content marketing actually have a content marketing plan. Manufacturers in Lorain County, Ohio, also struggle with content marketing Is it hard to imagine that organizations without…
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Does your nonprofit tell an effective story to motivate donors?

  A few weeks ago, Neighborhood Alliance in Lorain, the parent organization of the Haven Center homeless shelter, sent out a plea for assistance. The center desperately needed the funds to buy a new, large-capacity dryer to help serve the 30 children and their families living in the shelter. Does your nonprofit tell a story…
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