Category Archives: Digital marketing

How to rank higher in local search results

Search Engine Optimization (SEO) is part art, part science and part guesswork. There are people -- and entire organizations -- that do nothing but try to understand how Google ranks things and what you can do to rank better. How well do you rank with local searches? Part of the challenge is that SEO is…
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Increase interest in your business by adding a virtual tour

Today’s consumer likes to scout potential destinations, especially if there’s travel time involved. They’ll use review sites like Yelp! to make sure the business gets approval from other visitors, and often use Google’s street view to check out the outside and also make it easier for them to find once they are there. Virtual tours…
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5 mistakes to avoid when creating a digital marketing strategy

Creating a digital marketing strategy for your Lorain County business is an important step toward online success. Rarely does anything in business succeed without a plan, and Internet initiatives are no exception. Be sure to avoid these 5 mistakes when crafting your plan. Don't make these five common errors with your digital marketing plan Mistake…
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Online advertising on a budget

Advertising online can be affordable when done right. Do you want to start advertising online to boost your small business, but aren’t sure where to start? There are a number of low-cost or free options to get you started. Facebook ads and boosted posts. Facebook has extensive amounts of information on its users and leverages…
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Which digital devices are your customers using?

  A recent study from Pew Research Center showed that 36 percent of Americans own a smartphone, computer and tablet. Affluent college graduates between the ages of 30 and 49 were the most likely to own all three, but you can expect these numbers to grow across all demographics as we become a more tech-oriented…
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9 digital strategies to increase foot traffic to your local business

  Don’t worry, storeowners, the Internet is not going to put you out of business. In fact, 90 percent of all purchases are still made at a brick-and-mortar stores. The question becomes, how can you effectively leverage digital strategies to increase foot traffic to your local business? Here are nine ideas to get you started.…
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How to reach local customers with an online advertising strategy

  Advertising has been part of building a business for hundreds of years, and the explosion of the Internet hasn’t changed that fact. What has changed is the form the advertising takes. Online display ads have replaced print ads as the dominant form of advertising, but if you’re looking to build your local business, what’s…
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