Category Archives: Newsletter

Will Facebook Messenger replace mobile apps and (gasp!) Google?

Facebook has big plans for its Messenger service. So big, in fact, that it’s aiming to replace texting, mobile web and apps. Facebook has more than one billion users and its app ranks in the top three for time spent for 80 percent of its users. In other words, there are a lot of people…
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The world went mobile and left your site behind

If you have less than 25 employees, then there’s a 40 percent chance that your site isn’t mobile optimized, at least according to report from Yodle and Research Now. Don't get left behind - make sure your site is mobile-friendly The real question, assuming you are in the 40 percent, is why haven’t you done…
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How to write a blog post

Blogging is a great way to create content that your customers are interested in reading, helping you build new relationships and strengthen old ones. The content on your blog helps your search engine optimization and lets you demonstrate your knowledge and expertise to readers. Writing a blog doesn't have to be hard While these are…
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How content marketing drives sales

You may be familiar with the concept of content marketing, but are wondering how it will drive sales at your business. After all, it may seem like you are just creating free information and getting nothing in return, but content marketing is more about building trust that leads to a transaction instead of focusing on…
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Creating visual appeal for your website

A website is an electronic brochure for your business, so it must convey a lot of information in a short time to visitors. Is your website visually appealing? Just like the old print brochures piled into the racks at welcome centers and tourism offices, you are competing against many other similar companies, so you have…
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How to rank higher in local search results

Search Engine Optimization (SEO) is part art, part science and part guesswork. There are people -- and entire organizations -- that do nothing but try to understand how Google ranks things and what you can do to rank better. How well do you rank with local searches? Part of the challenge is that SEO is…
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How to write good web copy for your small business website

Having a website for your small business is a necessity, but do you know what to put on it? Good content is vital to website success Good content is a must when it comes to attracting customers and ranking well with search engines, but good web content isn’t necessarily about your products and services --…
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Increase interest in your business by adding a virtual tour

Today’s consumer likes to scout potential destinations, especially if there’s travel time involved. They’ll use review sites like Yelp! to make sure the business gets approval from other visitors, and often use Google’s street view to check out the outside and also make it easier for them to find once they are there. Virtual tours…
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