Category Archives: social media

Should your business be on Twitter?

You hear a lot about Twitter these days, mainly because of its popularity with celebrities and the occasional person that tweets something really stupid that draws a firestorm of criticism. The social media sharing service has hundreds of millions of users who send more than 500 million tweets each day, but should your business be…
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How a local baker found success with Facebook

Facebook can be the best friend of a small business when it comes to affordable local marketing. Setting up a basic page is free, and when done correctly, can results in lots of publicity and viral marketing. Locally, Maggie Notley Gross, owner of Sweets by Maggie in Amherst, has boosted her business using both a…
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