Category Archives: Uncategorized

Successful Email Marketing – The Mermaid’s Tale

Most retail businesses utilize some sort of digital marketing tool, such as social media or email marketing, but some don’t realize that it’s not just about increasing your number of Facebook likes, Twitter retweets, or newsletter subscribers - it’s about converting online users into sales. The Mermaid’s Tale, a boutique in Amherst, has mastered the…
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Innovative local leader leaves legacy

On June 30, 2016, Lorain County will see the retirement of an award winning local leader whose work has a had positive effect for Lorain County Community College, Lorain County, Northeast Ohio and me personally. I first met Dr. Roy Church, President of LCCC, shortly after starting my first professional job at the Lorain County…
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