The world went mobile and left your site behind

If you have less than 25 employees, then there’s a 40 percent chance that your site isn’t mobile optimized, at least according to report from Yodle and Research Now.

A mobile-friendly website is a must for any business

Don't get left behind - make sure your site is mobile-friendly

The real question, assuming you are in the 40 percent, is why haven’t you done something about it? Mobile phones have surpassed desktops when it comes to what device people are using to perform searches, so what you are effectively doing is making it harder for them to get the information they need about your business. When that happens, guess what? They get frustrated after about two seconds and leave, headed for a competitor’s website. Can you afford to lose customers like that?

Think of it this way: If your website was so broken down that more than half of people that wanted to use it would have trouble doing so, would that prompt you to do something about it?

If you could see half the people that walked up to your storefront turned away because the front door was broken, you’d probably get that door fixed immediately. This is the same concept. Your website is the digital front door to your business - so fix it.

If you aren’t sure whether your site is mobile optimized or not, go to this Google site and input your URL. The results will tell you whether your site is mobile friendly or not.

If  your site fails, you need to contact your web designer or a qualified firm to fix the issues. In some cases, you may need to redo your design to make it responsive, meaning the site will change depending on the size of the device it’s being displayed on. So it might be an easy fix, or it might require a full redesign of the site, but spend the money to get it done.

Still not convinced? Consider the facts.

  • 68 percent of the U.S. adult population owns a smartphone
  • 83 percent of millennials own a smartphone (and millennials are a huge demographic)
  • 87 percent of people that live in households with more than $75,000 in income own smartphones

Why would you ignore these groups by using an outdated website that doesn’t meet their needs?

Once your website is mobile-optimized, don’t forget about your email newsletter. Does it look good on a tablet or smartphone? If not, you will need to fix that, too.

Optimizing your site for mobile users is no longer a nice-to-have function - it’s a need-to-have function. Without it, you are creating a bad first impression with new visitors and are losing business. Stop procrastinating and do something about it today.

Todd Shryock is the director of content for Emerge. If you have questions about whether your site is mobile friendly or what you should do next, contact him at

Emerge is an Avon Lake (Lorain County)-based provider of web, mobile and content solutions, and serves the communities of Avon, Avon Lake, Lorain, Elyria, Wellington, Grafton, Sheffield, Sheffield Lake, Amherst and all of the Western Cleveland suburbs.

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